Meni: from asking questions to automating the work

TLDR: Managers wanted oversight into how things were performing, and enterprise customers wanted the same visibility into every branch. I designed Meni, an AI assistant that turns Menaia’s existing data into instant, grounded answers and pinnable dashboards, without anyone building a single report.

The Problem

Managers wanted oversight into how things were performing, and our enterprise customers wanted that same visibility into how each of their branches stacked up.

The typical answer was to leave Menaia entirely: export the data, stand up a reporting tool, build your own boards from scratch. But Menaia already had all of that data. It just wasn’t available to the user in an intuitive, friendly way.

Skip straight to the shipped design
The Solution

A chat box on its own would mean asking the same question every Monday morning. The goal was never a chatbot. It was giving the answer somewhere to live.

Ask Ask about anything in your data in plain language. Meni answers from real records, with no SQL, no report builder, and no export.
Pin Turn any answer into a chart and pin it to your dashboard. Next time you need it, it’s already there and already current, with no re-asking and no separate reporting tool to keep in sync.
Automate Describe a recurring job, like “when a lead goes quiet for a week, draft a re-engagement email,” and Meni runs it as a playbook, drafting each message from that lead’s own history for you to edit, approve, or dismiss.

Chat is how you ask the first time. Dashboards and playbooks are how you stop asking. The recurring questions become a view you return to, and the recurring work becomes a queue waiting on your approval.

Design Considerations

Once we knew what to build, the harder questions were about trust: who Meni was really for, and what it should never be allowed to do.

01

Permissions first

Every read and write had to respect the same role- and branch-level permissions as the rest of Menaia, so cross-org and cross-branch data could never surface in an answer.

02

Built for non-technical users

The people asking Meni questions aren’t writing SQL or building custom reports. The interface had to feel like asking a coworker, not operating a BI tool.

03

Designing around model limits

Different LLMs vary in tool-calling reliability, reasoning depth, and context window. The experience had to hold up across that range, not assume the ceiling of one model.

04

Privacy & security by default

Every number Meni states has to trace back to a real record, and anything it reads is treated as information, never as an instruction to act on.

How It Works

With those guardrails set, the assistant needed enough depth to actually be useful, not just a friendlier search bar.

Interaction & Experience

Voice input Dictate straight into the composer. It reuses the same transcription pipeline built for ride-alongs.
Resumable history Every chat is saved and auto-titled from your first message, so you can pick it back up later.
Per-page starter prompts Context-aware suggestion chips based on where you are, like “Summarize this lead” or “What should I do next?” on a lead page.
Trust & Safety

None of this works unless it’s trustworthy by default, not by exception.

Shipped Design

Meni shipped as three connected surfaces, one for each half of the loop above: the chat you ask in, the queue where drafted work waits on your approval, and the dashboard you build by pinning what you ask about.

Ask, right where you’re working

Starter prompts adapt to the page you’re on, and every answer is grounded in the record in front of you, cited back to its source.

Nothing changes without your OK

Everything Meni drafts lands in one queue as an editable card, whether you asked for it directly or a playbook produced it overnight. Adjust a field, dismiss an item, or decline; nothing sends until you approve it.

Pin any chart to a custom dashboard

Ask a question, turn the answer into a chart, and pin it. Dashboards build themselves out of the questions you actually ask.

Final Thoughts

Building business intelligence inside Menaia let us retire the third-party BI embed our customers had been paying for on the side.

$250+ saved per organization every month by dropping the third-party vendor, putting money back in our clients’ pockets and giving them one less reason to work outside Menaia
70% lift in visits to Meni after the chatbot was merged with a customizable dashboard and user-set automations

The cost saving was the easy win. The more interesting result was behavioural. Traffic to Meni jumped 70% only once it stopped being a chatbot, once the same assistant also gave people a dashboard they could shape themselves and automations they could set for their own work.

It’s clear that users weren’t looking for another chat tool. They were looking for somewhere to automate their work and connect the system they were already in.