I’m Evelyn, a design leader who takes products from 0 → 1
Most recently, I joined Menaia as the founding designer. I’ve since transitioned to lead both Product and Design, growing each team from scratch. Based in Vancouver, BC.
Selected Work
Experience
- Menaia 2025 – Current Head of Product & Design Founding product designer; shaped positioning, brand, and the core product experience from zero to recurring revenue.
- ecobee 2022 – 2025 Senior UX Designer Designed ecobee’s web and ecommerce experience, from cart flows, upsells, and bundles to its highest-profile hardware launch, driving 48% over sales projections and a 120%+ lift in bundle attachment.
- The Toronto Star 2021 – 2022 Product Designer Web and mobile designer for one of Canada’s premier news organizations. Redesigned the sports section and subscription flows, driving 15% growth in paid subscriber attachment.