Product + Design

Hi! I’m Evelyn – based in Vancouver, BC.

I lead design and product management at Menaia. We’re building a field service platform that motivates and rewards the people doing the work.

Before that, I was a designer on the web team at ecobee, focused on ecommerce optimization and internal tools.

I love sports and coach girls’ hockey. The rest of my free time goes to skiing and exploring the mountains in British Columbia.

I write about product, design, AI and building on Substack.

Projects

Invoices: totals across the workspace, a payment just received, and a table of recent invoices by status Invoicing & payments for field service teams Fintech Menaia Design System cover: brand guideline and component pages fanned out at an angle behind the menaia design system logotype Building a design system from zero Design Systems Omnichannel inbox: a conversation list on the left, a client's thread open on the right with Meni AI replying One inbox for every client conversation B2B SaaS ecobee DotCom Design System cover: the ecobee wordmark on warm grey above library pages for navigation, spacing, icons, typography, and colours Rebuilding and scaling ecobee’s design system Design Systems Ecommerce launch for ecobee’s smart doorbell Ecommerce

Experience

  1. Menaia 2025 – Current Head of Product & Design Founding product designer; shaped positioning, brand, and the core product experience from zero.
  2. ecobee 2022 – 2025 Senior UX Designer Designed ecobee’s web and ecommerce experience, from cart flows, upsells, and bundles to its highest-profile hardware launch, driving 48% over sales projections and a 120%+ lift in bundle attachment.
  3. The Toronto Star 2021 – 2022 Product Designer Web and mobile designer for one of Canada’s premier news organizations. Redesigned the sports section and subscription flows, driving 15% growth in paid subscriber attachment.